From 5dcedf31763ae2370959e466458d66546fcfbb2d Mon Sep 17 00:00:00 2001
From: olOwOlo <26087907+olOwOlo@users.noreply.github.com>
Date: Fri, 4 May 2018 18:16:33 +0800
Subject: [PATCH] section 3
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- Let's bring back "thresholds" and the binge-drinking example!
- When you played with this the first time, people didn't change their behavior.
+ 让我们回忆起“临界值”和酗酒者 的例子!当你第一次玩这个游戏时,人们并没有改变他们的行为。
-
- Now, let's simulate what happens if people start drinking
- when 50%+ of their friends do!
- Before you start the sim, ask yourself what you think should happen.
+ 现在,让我们来模拟当有 50% 以上的朋友开始饮酒时,人们也会开始饮酒,这时会发生什么!
+ 在开始模拟之前,问问自己你认为应该 会发生什么。
- Now, run the sim, and see what actually happens!
+ 现在,运行模拟,看看实际发生了什么!
-
- Unlike our earlier "fake news" contagion,
- this contagion does not spread to everyone!
- The first few people get "infected", because although they're only exposed to one
- binge-drinker, that binge-drinker is 50% of their friends. (yeah, they're lonely)
- In contrast, the person near the end of the chain did not get "infected",
- because while they were exposed to a binge-drinking friend,
- they did not pass the 50%+ threshold.
+
+ 与我们之前的“假新闻” 传播不同,这种传播
+ 并没有 扩散给每个人!前几个人受到“感染”是因为虽然他们只暴露于一位酗酒者,
+ 但这位酗酒者却占了他们朋友总数的 50%。(是的,他们的朋友很少)
+ 相比之下,接近尾部的人没有 受到“感染”,因为当他们暴露于酗酒者时,并没有达到 50% 这个临界值。
- The relative % of "infected" friends matters.
- That's the difference between the complex contagion theory,
- and our naive it-spreads-like-a-virus simple contagion theory.
- (you could say "simple contagions" are just contagions with a "more than 0%" infection threshold)
+ “受感染”朋友的相对 百分比很重要。
+ 这是 复杂传播(complex contagion)理论
+ 和我们天真的“它传播的就像病毒”的简单传播(simple contagion)理论之间的区别。
+ (你可以说“简单传播”只是一种感染临界值为 0% 的传播)
- However, contagions aren't necessarily bad —
- so enough about crowd madness, what about...
- ...crowd wisdom?
+ 然而,传播并不一定是糟糕的 —
+ 关于群体的愚蠢 已经介绍了很多了,那么...
+ ...群体的智慧?
- Here, we have a person who volunteers to... I don't know,
- rescue people in hurricanes, or tutor underprivileged kids in their local community, or something cool like that.
- Point is, it's a "good" complex contagion.
- This time, though, let's say the threshold is only 25% —
- people are willing to volunteer, but only if 25% or more of their friends do so, too.
- Hey, goodwill needs a bit of social encouragement.
+ 现在,我们有一个小蓝人 立志于...救民于天灾,在贫困地区支教,或者一些类似于拯救世界这样的事。
+ 关键是,这是一个“好”的传播。但是,这一次我们假设临界值只有 25% —
+ 只要有 25% 以上的朋友这样做,人们也会愿意做这样的志愿者。
+ 嗨,善意需要一些社会的鼓励。
- ← Get everyone "infected" with the good vibes!
+ ← 让每个人被好的氛围“感染”!
- NOTE: Volunteering is just one of many complex contagions!
- Others include: voter turnout, lifestyle habits,
- challenging your beliefs,
- taking time to understand a issue deeply — anything
- that needs more than one "exposure".
- Complex contagions aren't necessarily wise,
- but being wise is a complex contagion.
+ 注意:志愿行为只是众多复杂传播中的其中一 种!
+ 其他还包括:选民投票率,生活习惯,挑战你的信仰,花时间深入了解一个问题 — 任何需要超过一次被“暴露”的事情。
+ 复杂传播不一定 是理智的,但理智的传播一定是复杂传播。
- (So what's a real-life simple contagion?
- Usually bits of trivia, like, "the possum has 13 nipples")
+ (那么什么是现实生活中的简单 传播?通常是一些花边新闻,比如“负鼠有 13 个乳头”)
- Now, to really show the power and weirdness of complex contagions, let's revisit...
+ 现在,为了真正 展现复杂传播的力量和古怪,让我们重温...
- ...an earlier puzzle
+ ...之前的谜题
- Remember this? This time, with a complex contagion , it'll be a bit tougher...
+ 还记得这个吗?这次,伴随着复杂 传播 ,它会变得更加艰难。
- Try to "infect" everyone with complex wisdom!
+ 试着在复杂传播下“感染”每一个人!
- (feel free to just hit 'start' and try as many solutions as you want)
+ (随意点击‘开始’,如你所想的尝试 多种解法)
- HOT DANG
+ 棒极了
- Now, you may think that you just need to keep adding connections to spread any contagion,
- "complex" or "simple", good or bad, wise or mad.
- But is that really so? Well, let's revisit...
+ 现在,你可能会认为你只需要不断增加连接就可以扩散任何“复杂”或“简单”,好或坏,理智或疯狂的传播。
+ 但是,真的如此吗?好的,让我们重温...
- ...another earlier puzzle
+ ...另一个之前的谜题
- If you hit "start" below, the complex contagion will just spread to everyone.
- No surprise there.
- But now, let's do the opposite of everything we've done before:
- draw a network to prevent the contagion from spreading to everyone!
+ 如果你点击了下面的“开始”,复杂传播 会扩散给每一个人。正如你所想,并没有什么惊喜。
+ 但是现在,让我们做与之前所做的一切相反 的事情:绘制网络来阻止 传播!
- You see?
- While more connections will always help the spread of simple ideas,
- more connections can hurt the spread of complex ideas!
- (makes you wonder about the internet, hm?)
- And this isn't just a theoretical problem. This can be a matter of life...
+ 你看见了吧?
+ 虽然更多的连接会帮助扩散简单的 思想,
+ 但更多的连接也会阻止复杂 思想的扩散!
+ (是不是让你想起了互联网,嗯哼?)
+ 这不仅仅是一个理论上的问题。 这可能是...
- ...or death.
+ ...生死攸关的
-
- The people at NASA were smart cookies.
- I mean, they'd used Newton's theories to get us to the moon.
- Anyway, long story short, in 1986,
- despite warnings from the engineers,
- they launched the Challenger,
- which blew up and killed 7 people.
- The immediate cause:
- it was too cold that morning.
+
+ 美国航空航天局(NASA)的人员都是聪明蛋。 我的意思是,他们用牛顿的理论让我们登上了月球。
+ 无论如何,再次长话短说,1986 年,尽管工程师发出了警告,他们仍然发射了挑战者号,
+ 结果是,爆炸导致机上 7 名机组人员无一幸免。直接原因:早上太冷了。
- The less immediate cause: the managers ignored the engineers' warnings.
- Why? Because of groupthink.
- When a group is too closely knit, (as they tend to be at the top of institutions)
- they become resistant to complex ideas that challenge their beliefs or ego.
+ 相对间接的原因:管理人员忽视了工程师的警告。
+ 为什么? 因为 团体迷思 。
+ 当一个团队过于 紧密,(因为他们往往是机构的顶端)他们会抵制挑战自己信仰或自尊的复杂思想。
- So, that's how institutions can fall to crowd madness.
- But how can we "design" for crowd wisdom?
- In short, two words:
+ 总之,这就是机构如何陷入了群体的愚蠢与疯狂。那么我们怎样“设计”才能使群体富有智慧 呢? 简而言之,两个词:
- Bonding & Bridging
+ 内聚 & 桥接